More information

0191 275 5015

Degree Apprenticeships

0113 397 9379

Writing an outstanding sales and marketing strategy assignment (2 min 20 secs)


Stuart Cameron


12th March 2020


UCQ CMDA module lead for Sales & Marketing, and New Technologies, Fiona Urquhart, describes some of the things she’s looking for in a really outstanding assignment on sales and marketing strategy.

“The key starting point is a really great idea. One that’s really going to benefit the student’s [employer] organisation…

… A really outstanding [sales and marketing strategy] assignment uses a a selection of relevant tools, applied so that it really demonstrates the student’s understanding of what they’re talking about.”

Fiona Urquhart, MBA, FCIM, Chartered Marketer

UCQ CMDA Module Lead – Sales & Marketing and New Technologies


Join our Team!

Are you a higher education business and management lecturer who is an enthusiast of work-based learning? If you are, you could join a small, friendly and dedicated team of HE professionals delivering our highly regarded L6 Chartered Manager Degree Apprenticeship...

An interview with Julia Dark, Senior Business Manager at Cafcass

"I feel very privileged to be a part of it... it's a great opportunity to showcase, not only how brilliant some of the staff are that work for us, but actually how much they can benefit from on the job learning, I think it's fantastic." Julia Dark, Senior Business...