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Writing an outstanding sales and marketing strategy assignment (2 min 20 secs)

AUTHOR

Stuart Cameron

PUBLISHED

12th March 2020

FILED UNDER

UCQ CMDA module lead for Sales & Marketing, and New Technologies, Fiona Urquhart, describes some of the things she’s looking for in a really outstanding assignment on sales and marketing strategy.

 

“The key starting point is a really great idea. One that’s really going to benefit the student’s [employer] organisation…

… A really outstanding [sales and marketing strategy] assignment uses a a selection of relevant tools, applied so that it really demonstrates the student’s understanding of what they’re talking about.”

Fiona Urquhart, MBA, FCIM, Chartered Marketer

UCQ CMDA Module Lead – Sales & Marketing and New Technologies