UCQ University Centre Quayside

Head Office

0333 0048 470

Degree Apprenticeships

0113 397 9379

UCQ University Centre Quayside

Writing an outstanding sales and marketing strategy assignment (2 min 20 secs)


Stuart Cameron


12th March 2020


UCQ CMDA module lead for Sales & Marketing, and New Technologies, Fiona Urquhart, describes some of the things she’s looking for in a really outstanding assignment on sales and marketing strategy.


“The key starting point is a really great idea. One that’s really going to benefit the student’s [employer] organisation…

… A really outstanding [sales and marketing strategy] assignment uses a a selection of relevant tools, applied so that it really demonstrates the student’s understanding of what they’re talking about.”

Fiona Urquhart, MBA, FCIM, Chartered Marketer

UCQ CMDA Module Lead – Sales & Marketing and New Technologies