UCQ CMDA module lead for Sales & Marketing, and New Technologies, Fiona Urquhart, describes some of the things she’s looking for in a really outstanding assignment on sales and marketing strategy.



“The key starting point is a really great idea. One that’s really going to benefit the student’s [employer] organisation…

… A really outstanding [sales and marketing strategy] assignment uses a a selection of relevant tools, applied so that it really demonstrates the student’s understanding of what they’re talking about.”


Fiona Urquhart, MBA, FCIM, Chartered Marketer

UCQ CMDA Module Lead – Sales & Marketing and New Technologies